NACRO is pleased to announce a continuation of our professional development webinars and virtual events for the coming year, which was first launched in 2017. We have much in store over the coming months, while so many of us continue to work remotely. This includes meet-ups to discuss content from the virtual conference, a new corporate workshop series launched in August, and planned conference sessions have been re-formatted to be delivered via Zoom. We hope you will join us for these sessions throughout the remainder of the year!
Webinar: New Organizational Structures for Corporate Engagement
Friday, October 30
1:00 – 2:30 pm EDT
The way that companies work with universities is changing. There is less “pure” philanthropy and more focus on ROI; companies have multiple touchpoints on campus but want a simpler, more business-like engagement model; and important relationships are moving towards holistic/strategic partnerships. These changes are creating an evolutionary pressure on university corporate relations offices to adapt to meet the needs of industry. In this webinar we will hear stories from leaders at three schools where corporate relations has been recently restructured. Join us to learn the how, what and why of these reorganizations and the lessons learned.
Melissa Ereksen, Asst. Vice President Corporate Engagement, Penn State University
Mark Nolan, Assoc. Vice President, Business Engagement & Strategy, Carnegie Mellon University
Sacha Patera, Assoc. Vice President, Corporate Engagement Center, Rutgers University
Todd Cleland, Senior Director of Corporate Relations, University of Washington
Member Meet-up: Metrics that Matter: Meaningful Management Practices
Thursday, November 5
12:00 – 1:00 pm EST
Kim Jacobs, Director of Engineering Extension and Outreach, Herbert Wertheim College of Engineering, University of Florida
Cameron McCoy, Assistant Vice President, Office of Economic Engagement, Lehigh University
Member Meet-Up: Is This a Scavenger Hunt? Tips and tricks for gathering data for NACRO’s Gold Standards Financial Metrics Survey
*This event is available to non-members interested in participating in the NACRO Gold Standard’s Financial Metrics Survey
Monday, November 9, 3:00 pm EST
The purpose of this session is to provide insight and guidance to people while they are working to respond to NACRO’s first Gold Standards Financial Metrics Survey. During this meet-up, you will hear from two universities who participated in pilot surveys that will share advice on where and from whom to gather data.
The Gold Standards Financial Metrics Survey is the first data survey that will collect “all in” corporate investment totals to universities. This data will help universities determine true peer institutions, establish metrics, and improve corporate relations best practices.
- Audrey Metcalf (Speaker) – Assistant Director, Corporate Relations, Washington University in St. Louis
- Charles Hasemann (Speaker) – Assistant Vice President for Innovation and Economic Development, Michigan State University
- Tim Hausman (Moderator) – Senior Director, Corporate Relations & Campus Initiatives, University of Missouri
Webinar: Corporate Engagement Collaborations between Advancement & Career Services
Friday, November 13
1:00 - 2:30 p.m. EST
Talent acquisition is a primary driver for corporate relations, but not all student engagement takes place at career fairs. Integrating all student engagement opportunities on campus complements companies' recruitment efforts and presents substantial benefits for industry partners. This webinar will review strategic collaborations between Career Services and Corporate Relations units at three institutions, leveraging multiple campus relationships to maximize impact.
- Michelle Dingwall, Senior Development Officer, UW-Stout
- Bryan Barts, Director of Career Services, UW-Stout
- Dave Ortendahl, Executive Director, Corporate Relations, Worcester Polytechnic Institute
- Emily Kelton, Assistant Vice President, Office of Industry Relations and Corporate & Foundation Relations, Colorado School of Mines
- James Saulsbury, Associate Director of Recruiting and Employer Relations, Colorado School of Mines
Moderator: Gillian Townsend, Assistant Director of Development for Corporate Relations, Colorado State University
Senior Design Projects to Build Ties
What is a Big Ideas Initiative? Aligning Industry Priorities with Fundraising Campaigns
Business Intelligence: Advancing Organizational Strategy through Targeted Engagement
Alumni Workplace Engagement – Building Bridges Between your Alumni, Where they Work and your Institution
Previous webinars are available for NACRO members. Click here for access.