NACRO is pleased to announce a continuation of our professional development webinars and virtual events for the coming year, which was first launched in 2017. We have much in store over the coming months, while so many of us continue to work remotely. This includes meet-ups to discuss content from the virtual conference, a new corporate workshop series launched in August, and planned conference sessions have been re-formatted to be delivered via Zoom. We hope you will join us for these sessions throughout the remainder of the year! Previous webinars are available for NACRO members. Click here for access.
Recorded Webinar: What is a Big Ideas Initiative? Aligning Industry Priorities with Fundraising Campaigns
Anticipated availablity: December 8, 2020
"Big Ideas" represent transformative initiatives designed to strengthen areas of strategic importance to a university, while addressing important business and social challenges. The overall goal is to create new opportunities focused on leadership priorities or campus strengths for prospects to identify with and help support. A core problem faced by universities is how to identify and focus on areas of research expertise, and align them with opportunities to enhance corporate engagement. This presentation will outline how University Advancement at Texas State University (TXST) and University Development at the University of California, Davis (UC Davis) have developed and implemented their Big Ideas initiatives as part of their fundraising campaigns, share lessons learned through the process, and discuss how to engage industry with these ideas which were initially developed with individual donors as the target audience.
- Daniel Perry, Assistant Vice President, University Advancement, Texas State University
- Eric Dean, Director of Development, Texas State University
- Jamie Shattuck, Senior Director, Corporate Engagement, UC Davis
- Charlie Lemcke, Assistant Director, Corporate Engagement, UC Davis
Moderator: Mark Boeck, Executive Director of Development - Corporate Relations, Iowa State University Foundation
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