▪ 2018 NACRO CONFERENCE, TUESDAY, JULY 24 ▪
8:30 a.m. – 4:00 p.m. Preconference Option: NACRO Corporate Engagement Bootcamp
Location: Cox Hall, Emory University
Corporate Engagement Bootcamp, formerly Blueprint Day, is a foundational course focusing on NACRO best practices for holistic university corporate relations, and incorporating two of the best parts of any NACRO Conference: peer learning and networking with other members. Bootcamp is intended for new corporate relations (CR) professionals (fewer than three years of CR experience), CR professionals new to higher education, new NACRO members, or for individuals who are considering becoming CR professionals. While geared to newer professionals, there's always something new to learn and a new perspective to consider. CR is not a 'one size fits all' approach because it must be responsive to the needs of the programs, research centers and students that it supports, and also the particular cultures and needs of the institutions where it is practiced. This course will not capture every looks and feel of CR, but it will provide a framework for understanding how CR professionals operate in different office types, their main responsibilities and activities, what makes them successful and resources that CR professionals can use in their work.
7:15 a.m. Bus departs from the Hyatt
8:15 a.m. – 8:45 a.m. Breakfast & Registration
8:45 a.m. – 9:00 a.m. Welcome from NACRO Co-Presidents
Mona Ellerbrock, Director of Corporate Relations, University of California, Davis
Jessica Watts, Executive Director of Corporate and Foundation Relations, University of North Texas
9:00 a.m. – 9:30 a.m. Corporate Relations Across the Map
Speaker: Stephanie Froehlich, Director of Corporate Relations, Harbert College of Business, Auburn University
9:30 a.m. – 10:30 a.m. The Evolution of Corporate Relations Offices
The structure of corporate relations offices and their associated responsibilities differ greatly from one university to another. This foundational presentation will first describe current corporate relations models, discuss the specific variables that influence structure, and explore "what matters" using empirical data from two empirical studies. Following this session, attendees will have a common base of knowledge to enhance their NACRO experience and advance their perspectives.
Speaker: Cameron McCoy, Assistant Vice President, Office of Economic Engagement, Lehigh University
10:30 a.m. – 10:45 a.m. Networking Break
10:45 a.m. – 11:45 a.m. Corporate Outreach: Building Mutually Beneficial Partnerships
Generating and maintaining new corporate partnerships, while coordinating corporate outreach efforts with many motivated players on campus, is a challenge. Corporate Relations Officers address the varied goals of their university and corporate partners, while connecting the dots to develop comprehensive strategies for engagement, support, and partnership. This session will focus on proven corporate outreach strategies and success stories.
Speakers: Beth Bryant, Director, Corporate Relations, Georgia Institute of Technology, Susan Beckett Mitchell, Corporate & Foundation Relations Officer, Spelman College
11:45 a.m. – 1:00 p.m. Lunch & Networking by Affinity
Tables: Central Role, Engineering, Business, Medical/Health, Technology/CS, Liberal Arts, Centers/Institutes
1:00 p.m. – 2:15 p.m. Art of the Deal
This session will guide you through the Art of the Deal. When do you push the ROI? When do you back off and take it slow? What do you do when the “deal” is getting diverted by a well-meaning but anxious faculty member who doesn’t have the strategic picture in mind? This HIGHLY interactive session will combine success stories, tales of woe, essential skill sets necessary for Corporate Relations Officers to navigate curve balls, and maybe even a little role play, to demonstrate proven techniques to close the deal.
Speaker: Adam Paul Causgrove, Associate Director, Corporate Relations, Dietrich and Mellon Colleges, Carnegie Mellon University
2:15 p.m. – 3:15 p.m. Break
2:30 p.m. – 3:30 p.m. Stewarding Your Corporate Partners
Stewardship is the careful and responsible management of something that has been entrusted to you. In the context of corporate relations, it is imperative that in addition to prospecting for new partners, we also steward what we already have. This session will review examples and best practices for stewardship at two universities, which is a core activity in a successful corporate relations program. These are overviews of all of the different touchpoints between the university and the company, including recruiting, procurement, alumni employees, leadership engagement, and giving.
Speakers: Audrey Metcalf, Assistant Director, Prospect Research & Stewardship, Washington University in St Louis, Amber Day Padgett, Development Coordinator, Corporate and Foundation Relations, Clemson University
3:30 p.m. – 4:00 p.m. Wrap Up the Day, Q & A
Leslie Crawford, Assistant Director, University of Texas at Dallas
Stephanie Froehlich, Director of Corporate Relations, Harbert College of Business, Auburn University
Heath Wood, Director of Development, Corporate and Foundation Relations, Georgia State University
4:15 p.m. Bus Departs to the Hyatt
5:30 p.m. Opening Reception at the Hyatt