By: Tracey Wischmeyer, Director of Corporate RelationsIndiana University - Purdue University IndianapolisNACRO App Developer
In our busy social media crazy world, we often forget the importance of being in a live face-to-face setting with others from the business community. Being active in your association can bring with it many benefits. There is power in being connected to other people who are active in your line of work, but it can also be easy to talk yourself out of committing to that annual meeting year after year. Many people think that joining the organization is enough, but to capitalize on the return on your investment you need to be engaged and participate in the meetings.
Still thinking about whether you should attend NACRO Conference 2019? Here are five reasons to attend your conference:
1. Educational opportunities. No matter how experienced you are within your position, everyone can learn. Working in an organization with a few colleagues in similar roles can often be isolating, and without exposure to a variety of points of view, we can miss new ideas and trends that can impact future results. The educational aspect of a conference can expose you to new ways of conducting your business on campus and help you discover how to be more productive.
2. Networking with peers. Industry conferences provide a great opportunity to network. Often competitors, peers, and individuals with similar interests from other regions of the country can become valuable resources for referrals and best-practices. Avoiding peers for fear of others discovering your competitive advantage can actually limit your own success. Collaboration is the way to approach networking. While there are those whose intentions can be suspect, most people can help each other uncover ideas and spark inspiration when they get to know each other on a personal level.
3. Position yourself as an expert. When you are active in your role, you can develop a reputation as an expert to your peers and your clients. Those who are engaged over the long term are often asked to speak at the events and to write articles for their industry publications. Like it or not, others like to associate with the experts in any industry. Clients feel good about doing business with those that are celebrated by their peers. If your strategy is to be the best-kept secret in your business and academic community, you will be missing a valuable opportunity.
4. Who should attend? Everyone should attend! Professionals at any level of experience from industry, academia, government, non-profit or other fields, who work in or are interested in learning more about corporate relations, university/industry partnerships, and our organization.
5. It’s about ROI. No conference can solve all of your office’s challenges but investing in your team – giving them the education, partnering, and world-class networking opportunities they need to do more with the tools they have – is a brilliant start.