NACRO was pleased to present a continuation of our professional development webinar series for 2018, which was first launched last year! This year’s content was meant to be wide ranging, and relevant to both corporate relations officers and industry, based on the specific topics delineated below.
Did you miss a webinar? You still have a chance to learn on your own schedule from your NACRO colleagues! We will be offering recordings of our webinars to NACRO Members Only. To access the available webinars, please sign in here to member only content
Webinar: Collaborating with your technology transfer office: Importance of strengthening this cross-campus bond to benefit university-industry relationships
Thursday, September 20, 2018; 1:00-2:30pm EST - $199 for NACRO members, $299 for non-members
Intellectual property management is a complex process, and as corporate relations professionals, a high level understanding of the technology transfer office within our universities can add significant value to our industry partnerships. This webinar will start with an overview of the core elements of technology transfer, including what a patent is and why it’s important to make sure we’re all on the same page with respect to university intellectual property. From there, the bulk of the presentation will focus on the value of partnering with your technology office, understanding who your faculty inventors are and what this can mean to a corporate partner, including how you can leverage this information to advance engagement with a particular company. Investing the time to form a relationship with individuals in your technology transfer office, and understand the role they play within the university, can help support stronger industry partnerships to the benefit of your campus.
Moderator: Jamie Shattuck, Manager of Corporate Relations, University of California, Davis
Speakers: Bill Tucker, Executive Director, InnovationAccess, University of California, Davis; and Charley Hasemann, Assistant Vice President for Innovation and Economic Development, Michigan State University Innovation Center
Webinar: Beyond the Buzzwords: How to stop talking diversity and inclusion and start implementing it into your corporate engagement strategy
December 12, 2018 at 1pm EST
Moderator: Shinika McKiever, Director of Corporate and Foundation Relations, North Carolina A&T
Speakers: Polly Harris, Senior Director, Diversity and Inclusion, Union Pacific; and Colleen McMullen, Executive Director, Community and Inclusion, Tepper School of Business, Carnegie Mellon University
In a global economy, diversity and inclusion is pertinent to company’s success and growth. These are words we often hear about, but companies are starting to create metrics and strategies that make diversity and inclusivity a part of their mission and belief statements. For many companies, change starts at the top through CEO pledges to increase diversity in leadership, recruiting and developing diverse talent, and creating affinity networks as a few examples. This webinar will provide insight into how corporate relations officers can utilize university diversity and inclusion office to develop strategies to meet the growing industry need for diverse talent. The webinar will include an industry perspective from Union Pacific, a national transportation logistics corporation based in the Midwest on how partner universities help the company meet its internal goals. The second presentation from Carnegie Mellon, a leading global research university, will include a lesson on how to talk about your university’s diversity and inclusion initiatives to corporate partners to provide both the students and the companies meaningful experiences.
Webinar: A Win-Win Proposition: Experiential Learning Partnerships
January 23, 2018 at 1PM EST, $199 for NACRO members, $299 for non-members
For many companies, universities have become essential innovation partners to capture early-stage development by funding faculty research. Engagements with students in classrooms through course or capstone projects is a low-risk, educationally-rewarding opportunity with mutual benefits that often result in high-level collaborations between industry and university. This webinar features a panel of corporate partners who have engaged in student capstone projects to share their experiences and insights.
Moderator: Michelle Dingwall, Senior Development Officer, Stout University Foundation
Speakers: Alexa Hansen, Strategic Partnerships – Heinz College of Information Systems and Public Policy, Carnegie Mellon University; and Stavros Kalafatis, Professor of Electrical and Electronic Engineering Practice, Texas A&M University.
Industry Panelists: Daveena Harris, Director – Strategic Transformation Programs, UBS; Steve Heinrich-Barna, Distinguished Member, Technical Staff, Texas Instruments; and Dr. Nicholas Stapp, Innovation – Data Science, The Hershey Company.
Webinar : Recruiting, Engaging and Enhancing Corporate Partnerships Through Events!
Wednesday, June 6, 2018; 1:00 EST
Rebecca Robinson, Director of Economic Development at Kansas State University will talk about K-State Research Day that spotlights faculty research capabilities, facilities, and resources to industry; David Ortendahl, Director of Corporate Relations at Worcester Polytechnic Institute (WPI) will highlight their “In Great Company” event where they honor and thank key partners; and Susan Beckett Mitchell, Corporate & Foundation Relations Officer at Spelman College will talk about how Spelman, a college that serves women of African descent, shares a homecoming event with an all-male school. Join for more great ideas on enhancing corporate partnerships through events!
Webinar : Working with your corporate relations office: The in's and out's of a successful cross-divisional partnership
Thursday, April 26, 2018; 12:00-1:30pm EST
Are you a faculty member interested in corporate partnerships for your program but don’t know where to start? How about a development professional creating a corporate relations platform at your university and need ideas on what the outcome should involve? Look no further than this webinar that will answer those questions and more! Learn from colleagues who have built successful shops on the tips and tricks for developing internal partners, and hear an example of how this can lead to funding opportunities.
Moderator: Jill Dykhoff, Assistant Director, Corporate Relations, Iowa State University Foundation
- Alexa C. Hansen, Strategic Partnerships, Heinz College, Carnegie Mellon University
- Melissa Erekson, Executive Director, Corporate, Foundation and Research Relations, Tulane University
Webinar : Conducting research on corporations: How to collect and communicate information about industry partners
Tuesday, March 20, 2018; 12:00-1:30pm EST
Corporate intelligence is an important component of building effective relationships between your university and a corporate partner. There are a variety of tools available, but data is often disparate and may not be easily accessible. To discuss these issues, this webinar will include both a professional prospect researcher to share tools and best practices from the perspective of someone focused exclusively on researching emerging and existing partners, along with a seasoned corporate relations officer who is responsible for collating their own background intelligence.
Moderator: Heath Wood, Director of Development, CFR, Georgia State University
- Tessa Fjelland, Associate Director of Research Strategies, Iowa State University Foundation
- Jonathan Cummings, Director of Industry Engagement, Lehigh University
Information on the 2017 inaugural webinars presented by NACRO can be found here.