Elissa Fink is Tableau's Chief Marketing Officer. A self-described extrovert, Elissa has held executive positions in marketing, business strategy, product management and product development over the past 20+ years. She is passionate about helping companies improve their marketing operations through applied data. Elissa started at Tableau in 2007 when it was a small startup and became CMO in 2011. She helped to take the company public in May 2013 and build it to what it is today – a global leader in visual analytics with more the 50,000 customer accounts and a community of hundreds of thousands of engaged enthusiasts. At Tableau, she analyzes the company’s own data to make decisions and direct her team about the best way to evangelize Tableau products. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal where she learned a great admiration for the sales lead generation and execution process. She's a frequent speaker and has spoken at conferences including the DMA, NCDM, PSAMA and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California. In 2013, Elissa joined the Board of the Washington Technology Industry Association (WTIA).