Marketing Communications Chair Elect (1 of 2)
Organization: Kansas State University
- Title: Director of Corporate Relations
- Membership Years: 2 - 3 years
- Committees: Marketing
- Board Experience: None
- Mid-Winters Attended: 1
Joe Matope joined Kansas State University Foundation in 2016 as Director of Corporate Relations. In this role, his primary focus is to build mutually beneficial partnerships with corporations and execute strategies for increased investment throughout the university ecosystem. Prior to joining K-State, Joe spent 12 years in the private sector in operations, marketing and business development management roles before transitioning to state and county government where he was responsible for developing relationships with corporations to support economic and workforce development programs. A native of Zimbabwe, Joe obtained a bachelors in business from West Virginia University and masters in international commerce from George Mason University.
NACRO is the number one authority on developing successful partnerships between universities and industry, but we have to work hard at making this fact known. NACRO members must push hard in order to reach a broader audience in higher ed and industry to grow our membership base. We have to develop appropriate marketing and messaging to achieve this. I would like to be an integral part of the process to grow the membership, and develop effective messaging and programs to benefit our current members – serving in the Marketing Committee is where I believe I can provide the greatest impact.
My diverse professional exp ( pvt sector marketing and bus dev roles, state & county govt economic dev roles, community college corp relations, and current role as Director of Corporate Relations); in addition to my diverse international upbringing, gives me a unique perspective that could enhance NACRO – this is why I believe I am a compelling candidate. Accomplishment goals in role with NACRO: To continue to streamline the services the marketing committee provides other committees; to grow conference attendance through membership growth from institutions that have traditionally not participated; To participate in all areas for NACRO to succeed.
Significant NACRO Contribution