▪ NACRO CONFERENCE 2017, FRIDAY, AUGUST 11 ▪
Please see the NACROcon App for the most up-to-date list of sessions and speakers!
7:00 a.m. – 3:00 p.m. ▪ Registration
Location: Bell Harbor International Conference Center, South Prefunction
7:00 a.m. – 3:00 p.m. ▪ Luggage Hold Available
This service is for luggage only. We recommend that you keep any valuables with you.
7:00 a.m. – 8:15 a.m. ▪ Breakfast
8:30 a.m.-8:45 a.m. ▪ Opening Remarks
Speakers: NACRO Co-Presidents: Roger VanHoy, Director, Office of Corporate Relations for University of Illinois at Urbana-Champaign and Todd Cleland, Director, Industry Relations for University of Washington
Conference Planning Committee Co-Chairs: Tamara LaFrance, Senior Director, Corporate Relations for University of Washington and Alex Pietsch, Associate Vice President, Corporate Relations for Washington State University
▪ KEYNOTE ADDRESS ▪
8:45 a.m. – 9:35 a.m. ▪ Keynote Address ▪
Description: The Boeing Company: A century of innovation and community leadership
▪ CONCURRENT SESSIONS ▪
9:45 a.m. – 10:30 a.m. ▪ Concurrent session: How to Evaluate Your Corporate Relations Function
Description: This session will provide examples of comprehensive evaluations of corporate relations effectiveness across a campus. Whether you are part of a large central shop or a one person show, this session will provide you with insights, tools, and ways to comprehensively gather information from both your campus constituents and corporate partners to better measure your effectiveness as a corporate relations office.
Speakers: Melissa Edwards, Director of Research Communications, Office of the Vice Chancellor for Research and John Eash, Executive Director for Corporate Relations for Missouri University of Science and Technology
9:45 a.m. – 10:30 a.m. ▪ Concurrent session: Partnering with Start Ups
Description: Startup companies usually don’t have the capacity to provide major support to University partners in the short-term, but there are ways to find SBIRs and other third-party support for collaborations, and building good will when companies are small can pay off as they grow. We will have a panel of 3-4 Seattle area startup company entrepreneurs who can talk about how they partnered with the University of Washington, the value received by both the startups and UW, and some of the challenges that they had to overcome.
9:45 a.m. – 10:30 a.m. ▪ Concurrent sessions: Building a CFR Office from the Ground Up
Description: Academic Corporate Relations is evolving as both the academy and industry explore new ways to work together. Shifts in the federal funding landscape, demands for student talent in the data and life sciences, increased expectations for experiential learning and internships are some of the factors driving universities to rethink their approach. This session will walk you through three scenarios: launching a NEW CR Office; joining a new university and reorganizing an existing office; and managing an internal reorg (i.e. move from development to research), and provide specific tips and steps you can take to build a successful CR program.
9:45 a.m. – 10:30 a.m. ▪ Concurrent sessions: Campus based Corporate Innovation Centers: Three Case studies from the Corporate Perspective
Description: Corporate Innovation Centers located on or near a university campus create an environment of collaboration that benefits both the company and the university. This moderated panel features industry contacts from three Innovation centers and a university representative speaking about the benefits, results, and challenges of hosting innovation centers on college campuses.
Speakers: Steven R. Webb, R&D Director of External Technology and Intellectual Property Portfolio Development, Dow AgroSciences; Laura Madden, Director of Corporate Relations at the University of Texas at Dallas; and Patrick MacKay, Site Director & Program Manager, Capital One Illinois Digital Campus Lab (iDCL)
▪ CONCURRENT SESSIONS ▪
10:40 a.m. – 11:25 a.m. ▪ Concurrent sessions: Sponsorable Activities: Innovation Days and CAP
Description: Discover two programs designed to strengthen relationships between university and industry partners. At DePaul University, the Corporate Affiliates Program (CAP) improves faculty, staff, and student knowledge of industry needs while informing corporate partners about the college’s research and teaching goals. Innovation Days at University of Wisconsin-Madison celebrates innovation and entrepreneurship through student competitions, research symposiums, and design project poster sessions. Learn how these programs are structured and identify opportunities at your institution to create programming that engages students, highlights faculty research, and attracts corporate sponsorship.
10:40 a.m. – 11:25 a.m. ▪ Concurrent sessions: CR and Research Development: Joining Forces to Maximize Success
Description: As the role of the corporate relations officer continues to evolve to include more internal faculty proposal development, partnering with your college or university’s research development professionals is critical to achieve maximum success. Hear from members of the National Organization of Research Development Professionals (NORDP) and NACRO about how their strategies and case studies of internal collaboration and cooperation has led to success in their organizations.
Speakers: Brent Burns, Director of Federal & Industry Relations for Michigan Technological University; Peggy Sundermeyer, Director of Sponsored Research at Trinity University, and Rachel Dresbeck, Director of Research Development at Oregon Health & Science University
10:40 a.m. – 11:25 a.m. ▪ Concurrent sessions: Boeing: Focus on Your Focal
Description: Hear from the Boeing Executive Focals representing the University of Washington and Washington State University. One has been at it for many years, and the other is relatively new. Listen to them talk about what works in their experiences and what doesn’t and put their insights to work with your key corporate partners.
Speakers: Alex Pietsch, Associate Vice President of Corporate Relations for Washington State University; Steve Chisholm, Director of Structures Engineering, Boeing Commercial Airplanes; and Clair Neevel, Senior Manager of Financial Operations for the 737 Program, The Boeing Company
11:25 a.m. – 11:45 a.m. ▪ Networking Break - Kiosk Area
▪ KEYNOTE ADDRESS ▪
12:00 p.m.-12:50 p.m. ▪ Keynote ▪ Evolving Academic Corporate Partnerships for Artificial Intelligence
▪ LUNCH and NACRO BUSINESS MEETING ▪
1:00 p.m. – 2:00 p.m. ▪ Lunch
1:30 p.m. - 2:00 p.m. ▪ NACRO Business Meeting
Speakers: NACRO Co-Presidents Roger VanHoy, Director, Office of Corporate Relations for University of Illinois at Urbana-Champaign and Todd Cleland, Director, Industry Relations for University of Washington
▪ COMMITTEE PANEL DISCUSSION ▪
2:10 p.m. – 2:50 p.m. ▪ Committee Panel Discussion
NACRO Panel Members: Co-President Roger VanHoy; Marketing: Adam Causgrove; Membership: Brad Fravel; Benchmarking: Charley Hasemann; Conference: Megan Puzey; Professional Development: Kathy Lynch; Incoming Co-President: Mona Ellerbrock
2:50 p.m. – 3:20 p.m. ▪ Closing Remarks
Departing NACRO Co-Presidents: Roger VanHoy, Director, Office of Corporate Relations for University of Illinois at Urbana-Champaign and Todd Cleland, Director, Industry Relations for University of Washington
Introduction of incoming NACRO Co-Presidents: Mona Ellerbrock, Director, Office of Corporate Relations for UC Davis and Jessica Shepard Watts, Senior Director, Corporate Relations for University of Texas at Dallas
3:20 p.m. ▪ Conference Adjourns