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Program Agenda: Thursday, July 26, 2018

▪ NACRO CONFERENCE 2018, Thursday, July 26 ▪


Please Download the App for up to date information of sessions and speakers!

7:00 a.m. – 3:00 p.m. • Registration (Hyatt Regency Atlanta, Regency Ballroom Atrium)

7:00 a.m. – 5:00 p.m. • Luggage Hold Available

Location: Room TBD This service is for luggage only. We recommend that you keep any valuables with you.

7:30 a.m. – 8:45 a.m. • Breakfast (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

9:00 a.m. – 9:15 a.m. • Opening Remarks (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

9:15 a.m. – 10:15 a.m. • Plenary Session/Keynote • Industry and University Collaborations – Principles of Corporate Social Responsibility

Speaker: Ann Cramer, former Director of Corporate Citizenship, IBM and Consultant, Cox Curry Corporate Social Responsibility (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

10:15 a.m. – 10:30 a.m. • Networking Break (Hyatt Regency Atlanta, Regency Ballroom Atrium)


10:30 a.m. – 11:30 a.m. • Concurrent Session I

Beyond The Norm: Investor & Principal Gift Collaborations

This session will assemble a diverse panel of Investors & Principal Gift representatives for an interactive discussion on what creative opportunities exist to engage them with academia, especially in an entrepreneurial realm. Topics will include why university engagements are needed, the expectations they (and their portfolio companies) have when working with academia, and what motivates them and truly drives their actions.


Moderator: James Zanewicz, Chief Business Officer, Tulane University School of Medicine


Speakers:  Katie Acuff, Associate VP for Advancement, Principal Gifts, Tulane University; Karen Heidelberger, Partner, Deerfield Management; Kris Khalil, Managing Director, Biofund II, New Orleans BioInnovation Center

Location: International Ballroom South, International Tower

10:30 a.m. – 11:30 a.m. • Concurrent Session II

Companies Engaging Students as Customers

Companies from a variety of industries are looking to engage students as customers. This panel will explore several examples of innovative ideas through which companies are building relationships with students and faculty directly.

Moderator: Alex Pietsch, Associate Vice President, Corporate Relations, Washington State University

Speakers: Terri Morton, Vice President, Community Relations Manager, Strategic Initiatives, Bank of America; Joseph Furlong, Managing Director, Due Diligence Group and Borrower Analytics Group, MIAC; Lee Wilson, Program Manager, IBM Academic Initiative


Location: International Ballroom North, International Tower

10:30 a.m. – 11:30 a.m. • Concurrent Session III

Working Towards a Common Goal: Engaging your Technology Transfer Office

Corporate Relations Offices are working increasing closer with the technology transfer offices (TTOs) at their institutions as their two missions converge. This panel will strive to give a broad overview of the Technology Transfer profession, as only by truly understanding each other can the TTO and CRO learn to avoid any potential sources of friction and best leverage each other’s strengths to ensure our institutions achieve the maximum possible impact with our external collaborators to become one of their preferred partners of choice.

Moderator: Michael Rondelli, Associate Vice President for Innovation and Commercialization, University of North Texas

Speakers: Holly Meadows, Senior Licensing Associate, Institute for Innovation and Entrepreneurship, University of Alabama, Birmingham; Alison Campbell, Director, Knowledge Transfer Ireland; Brad Fravel, Director of Business Development, LINK – The Center for Advancing Industry Partnerships, Virginia Tech

Location: Embassy AB, International Tower

10:30 a.m. – 11:30 a.m. • Concurrent Session IV


Measuring. We Are Doing It Wrong.

Do you ever think your office is being measured incorrectly based on the work you do? Are you frustrated with institutional leadership not grasping buying in to the trends we all talk about at NACRO? Wish you had some data to share that could compel some change?

Want to see a kitten riding a turtle? Well then this session is for you! We will explore leading academic theories underlying the reasons “why” institutions are so reticent to shift models. Next, you will discover a robust university-business collaboration (UBC) ecosystem framework developed by practitioners and academic researchers from across the globe to help explain “what” is important in modern CR work.  Then, we will explore the results of a comprehensive study that helps better understand that “how” we are all measured is misaligned with institutional objectives.  Finally, we’ll close the session with a discussion of “where” we go next as a profession. Let’s go change the story together loaded with some foundational data and collective enthusiasm for institutional impact.
Speaker: Cameron McCoy, Assistant Vice President, Office of Economic Engagement, Lehigh University

Location: Embassy CD, International Tower


11:30 a.m. – 12:45 p.m. • NACRO Business Meeting & Lunch

Location: Hyatt Regency Atlanta, Regency Ballroom VI & VII


1:00 p.m. – 2:00 p.m. • Concurrent Session I

Corporate Engagement Hub, How to get started

We are all seeking nirvana in the corporate relations professional space - a collaborative campus hub model for corporate engagement - but how do you actually get started? At the Colorado School of Mines, we have recently started down this path and would like to share some key learnings. We will provide some of the nuts and bolts documents and encourage you to consider taking the journey. Even if you don’t reach nirvana, there are benefits to being on the path.

Speaker: Emily Kelton, Senior Director, Corporate and Foundation Relations, Colorado School of Mines

Location: International Ballroom South, International Tower

1:00 p.m. – 2:00 p.m. • Concurrent Session II

Corporate and Foundation Stewardship in the Digital Age

Corporations and Foundations have broad and deep connections to the universities they support, and stewarding these complex relationships can be a challenge. The University of Minnesota has evolved our strategy and found success using digital platforms to keep corporate donors informed of the full range of impact they are having. Corporate relations officers at all levels will benefit from learning about Minnesota’s CASE-award-winning approach, including demos of regularly updated stewardship websites and annual digital report templates. Team members will share insights into digital stewardship strategy, basics of production, and how to use online report platforms to generate wider visibility for corporate-university partnerships.

Speakers: Meaghan VanderSanden, Director, Corporate and Foundation Relations, University of Minnesota; Patricia Peluso, Senior Project Manager, Stewardship, University of Minnesota

Location: International Ballroom North, International Tower 

1:00 p.m. – 2:00 p.m. • Concurrent Session III

Engaging Fin Tech Companies

As the FinTech industry continues to grow, how can universities be a good partner in meeting industry demands for talent and recruitment? This session will offer insights into the current trends of the FinTech industry, recruitment needs and industry forecasts from the perspective of industry.

Moderator: Santanu Chatterjee, Director, Full-Time MBA and MS in Business Analytics Programs and Josiah Meigs, Distinguished Professor of Economics, University of Georgia


Speakers: Kelly Wise, University Relations Specialist, Equifax; Steven Riddick, Head of Gaming Product Management, Global Payments, Inc.; Carl Woodruff, Director of IT Vendor Management, Fiserv

 Location: Embassy AB, International Tower

1:00 p.m. – 2:00 p.m. • Concurrent Session IV

Amplifying the Role of CFR Leaders at Small Colleges and Universities

Many of our institutions are experiencing heightened competition for grants from the limited number of foundations prioritizing support for higher education. Many funders are also becoming increasingly prescriptive in their grant making. Meanwhile, individual philanthropy remains strong. Acknowledging budget constraints and competing priorities within development offices, one might ask, "What is the institutional value of dedicated CFR staff?" This session highlights proactive efforts at two liberal arts colleges to reimagine the role of CFR officers as strategic leaders from the middle, emphasizing core competencies like idea generation and project conceptualization. Join the conversation, share your best practices, and learn from colleagues across the institutional spectrum.

Speakers:  Ryan Sauder, Assistant Dean of Academic Advancement, Senior Director of College Grants and Foundation & Corporate Relations, Franklin and Marshall College; Michelle Wamsley, Assistant Vice President, Office of Foundation, Corporate and Government Relations, University of Richmond

Location: Embassy CD, International Tower


2:00 p.m. – 2:15 p.m. • Networking Break

Location: Hyatt Regency Atlanta, Regency Ballroom Atrium


2:15 p.m. – 3:15 p.m. • Concurrent Session I

Convergence of Philanthropy & Workforce Development: State Farm Engagement at Three Partner Universities

You have to date before you get married, right? Yet we expect companies to marry our university on the first date! It takes time to build mutually beneficial partnerships that span both the university campus and multiple departments within a company. This session will showcase State Farm engagement at three partner schools: Georgia State University, University of Texas at Dallas and Arizona State University. These partnerships were formed and/or deepened since 2014 when State Farm opened regional hubs in Atlanta, Dallas and Phoenix. Attendees will learn about: (1) State Farm’s priorities and learnings as they developed their priority schools process, (2) how these university partnerships expanded over the last four years and (3) best practices and learnings from challenges along the way.

Moderator: Laura Madden, Director of Corporate Relations, University of Texas at Dallas 

Speakers: Lonnie Smith, HR Philanthropy Manager, State Farm; Heath Wood, Director of Development, Corporate and Foundation Relations, Georgia State University; Lindsay Wilson, Site Director, State Farm Research & Development Center at the University of Illinois at Urbana-Champaign; Shaun Brenton, Vice President of Corporate and Foundation Relations, Arizona State University


Location: International Ballroom South, International Tower 

2:15 p.m. – 3:15 p.m. • Concurrent Session II

Capstone Projects: A Systematic Way to Engage Companies

Academic engagement is a great way to lure corporate relationships, from speaking engagements to academic partnerships with students and faculty. Georgia Tech's Vertically Integrated Projects program (VIP) has created a system for attracting undergraduate capstone sponsors whose projects may carry on through graduate/PhD/faculty sponsored research agreements.

Moderator: Alexa Hansen, Director, Strategic Partnerships, Heinz College, Carnegie Mellon University

Speakers: Ed Coyle, John B. Peatman Distinguished Professor and Director of the VIP Program and Consortium, School of Electrical and Computer Engineering, GA Tech; Sonia Thekknedath, Senior Data Analyst, McKinsey & Company; Dmitriy Kastel, Founder, Spring Theory 

Location: International Ballroom North, International Tower 

2:15 p.m. – 3:15 p.m. • Concurrent Session III

A Minute to Win It in the Shark Tank: Steal this Idea

Who knew so many good ideas could fit into one session? During this rapid-fire hour, a select group of corporate relations experts will pitch their best ideas and best practices for corporate relations offices/officers, and take questions from the audience, who in turn will be asked to share their successful ideas. Everything from better communications to a highly recommended productivity app, you are guaranteed to have several good take-aways at the end of the session.

Moderator: Wendy Elder, Director, Corporate and Foundation Relations, McCombs School of Business, University of Texas at Austin

Speakers: Angela Bostick, Chief Growth Officer, Goizueta Business School, Emory University; Brandy Taulbee, Director, Corporate & Foundation Relations, Kelley School of Business, Indiana University; Barbara Thompson, Assistant Director, Corporate Relations, Cockrell School of Engineering, The University of Texas at Austin; John Clamme, Director of Corporate Partnerships, Haas School of Business, University of California, Berkeley 


Location: Embassy AB, International Tower


3:15 p.m. – 3:45 p.m. • Networking Break and NACRO Committee Launch Meet-ups

Location: Hyatt Regency Atlanta, Regency Ballroom Atrium

3:45 p.m. – 4:45 p.m. • Plenary Session – Keynote • Smart Cities and Government/Industry/University Relationships

Speaker: Dan Gordon, Vice President for Community Partnerships and Chief Community Engagement Officer, Emory University and former Chief Operating Officer, City of Atlanta 

Location: Hyatt Regency Atlanta, Regency Ballroom VI & VII

4:45 p.m. – 5:00 p.m. • Concluding Remarks

Location: Hyatt Regency Atlanta, Regency Ballroom VI & VII 

5:00 p.m. • Optional Networking Event

Location: Park Tavern, 500 10th St NE, Corner of 10th and Monroe, Atlanta, Georgia 30309




 Please see the NACROcon App for the most up-to-date list of sessions and speakers!