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Program Agenda: Wednesday, July 25, 2018

 ▪ 2018 NACRO CONFERENCE, WEDNESDAY, JULY 25 ▪

Please see the NACROcon App for the most up-to-date list of sessions and speakers!

7:00 a.m. – 4:00 p.m. • Registration (Hyatt Regency Atlanta, Regency Ballroom Atrium)

7:00 a.m. – 8:30 a.m. • Breakfast (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

8:30 a.m. – 8:45 a.m. • Opening Remarks and Welcome from the NACRO Co-Presidents (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

Speakers: Mona Ellerbrock, Director of Corporate Relations, University of California, Davis and Jessica Shepard Watts, Executive Director of Corporate and Foundation Relations, University of North Texas

 

8:45 a.m. – 9:15 a.m. • NACRO Welcome Panel and Committee Introduction  (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

 

Speakers: Megan Greenawalt, Director of Corporate Relations, Medical and Health Sciences Foundation, University of Pittsburgh and UPMC and Adam Johnson, Director of Industry Program Development, Michigan Technological University

9:15 a.m. – 10:00 a.m. • Keynote Address  (Hyatt Regency Atlanta, Regency Ballroom VI & VII)

Fireside Chat with Hala Moddelmog, President and CEO, Metro Atlanta Chamber

Introduced by: Mathwon Howard, Associate Vice President, Development Programs, Emory University Office of Development and Alumni Relations

Moderator: Erika James, John H. Harland Dean and Professor in Organization & Management, Goizueta Business School, Emory University  

10:00 a.m. – 10:15 a.m. • Networking Break (Hyatt Regency Atlanta, Regency Ballroom Atrium)

10:15 a.m. – 11:15 a.m. • Concurrent Session I

Diversity and Inclusion in your Holistic Corporate Engagement Strategy

The session will identify ways a development officer can effectively collaborate with their university’s office of diversity and inclusion to foster corporate relationships. The panel will discuss how to create authentic and intentional conversations to promote on-campus diversity efforts. The panel will share the types of programs companies are seeking, how a university can begin the dialogue to champion those efforts with corporate prospects and how to create meaningful dialogue with companies to enhance diversity and inclusion efforts on campus.

Moderator: Lynell Cadrey, Vice Provost, Office of Equity, Inclusion and Diversity, Emory University

Speakers: Dawn Jones, Director of Policy and External Relations, Global Diversity & Inclusion Group, Intel Corporation; Kaye Morgan-Curtis, Founder The Changemakers Commission (former Newell Rubbermaid); Andrew Davis, Global Chief Diversity, Inclusion and Equity Officer, The Coca-Cola Company; Michael Brown, Vice President of Human Resources, Equity, Inclusion & Diversity, Kaiser Permanente - Georgia 

Location: International Ballroom South, International Tower 

10:15 a.m. – 11:15 a.m. • Concurrent Session II

Creating a New Corporate Relations Program One Year In: A Case Study

This session will describe why a new position was created, how it evolved and lessons learned from the perspective of one year in to the new system. The panel will share insights on starting a new corporate relations program, provide real world examples of challenges faced and will have open discussion time with the leadership of the units at Carnegie Mellon that created this position.

Moderator: Adam Causgrove, Associate Director, Corporate Relations – Dietrich and Mellon Colleges, Carnegie Mellon University

Speakers: Liz Cooper, Associate Dean for Development, Dietrich College of Humanities and Social Sciences, Carnegie Mellon University; Nancy Felix, Associate Dean for Development, Mellon College of Science, Carnegie Mellon University, Mark Nolan, Associate Vice President, Institutional Partnerships at Carnegie Mellon University

 

Location: International Ballroom North, International Tower 

10:15 a.m. – 11:15 a.m. • Concurrent Session III

Knowing Your Client: What is Biopharma Looking For?

This session will bring together a diverse panel of pharma/biotech representatives for an interactive discussion on what opportunities are available when they engage with academic research partners. Topics will include why university partnerships are needed, the expectations these companies have when working with academia, and what motivates them and truly drives their actions.

Moderator: James Zanewicz, Chief Business Officer, Tulane University

Speakers: Gayatri Varma, Director, Collaborations Partnering & Strategy, Medimmune; Wesley Chen, Manager of External Innovation, Johnson & Johnson Innovation Center Boston; Jeremiah Treanor, Manager of Innovation Services, MassBIO (Massachusetts Biotechnology Council)

 

Location: Embassy AB, International Tower

10:15 a.m. – 11:15 a.m. • Concurrent Session IV

Leveraging Alumni Relations to Strengthen Corporate Engagement

This panel presentation will describe successful tactics used in collaborating with your alumni relations partners to identify, engage and steward corporate relationships. By evolving traditional methods such as alumni events to showcase visibility of the university, your alumni partner can help to identify high level managers within a corporation who can foster diverse engagement opportunities. This focused success story of leveraging alumni relations shows how a continuum of engagement was critical to a large corporate gift and also to the longevity of the institutional relationship with the corporation.

Moderator: Eileen Murphy, Senior Director, Rutgers University Foundation

Speakers: Lisa English, Director, Alumni Relations, Rutgers University Foundation

Location: Embassy CD, International Tower

 

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11:15 a.m. – 11:30 a.m. • Networking Break

Location: Hyatt Regency Atlanta, Regency Ballroom Atrium

11:30 a.m. – 12:30 p.m. • Find Your People: Affinity Group Discussions

In these sessions, NACRO members have the opportunity to participate in an Affinity Group discussion. During these concurrent sessions, members will share interests, common goals, and current challenges. Affinity sessions are designed to be conversational with a moderator and discussion leaders. In an effort to prepare the moderators, we urge participants to submit a question or challenge ahead of time.

  • Affinity Group: Large Central Office Location: International Ballroom South, International Tower

 

 

Moderators: Todd Cleland, University of Washington and Roger VanHoy, University of Illinois at Urbana-Champaign

 

  • Affinity Group: Research/Economic Development Location: International Ballroom North, International Tower

 

Moderator: Patricia Young, LeHigh University 

  • Affinity Group: Engineering Location: Embassy AB, International Tower

Moderators: TBD

 

 

  • Affinity Group: Medical/Health Sciences Location: Embassy CD, International Tower 

Moderators: Megan Greenawalt, Universtiy fo Pittsburgh and James Zanewicz, Tulane University 

 

  • Affinity Group: Business Location: Hanover C, Exhibit Level, Hyatt Tower

Moderator: Monica Parker-James, Boston University

 

  • Affinity Group: Small Central Office Location: Hanover D, Exhibit Level, Hyatt Tower

Moderators: Paul Sturm, Kent State Univeristy 

  

  • Affinity Group: Liberal Arts Location: Hanvoer E, Exhibit Level, Hyatt Tower

Moderator: Derrick Harris, University of Southern California

 

  • Affinity Group: Industry/Corporate Location: Hanover F, Exhibit Level, Hyatt Tower 

Moderator: David Liaw, Northrop Grumman and Rhiannon Clifton, Huawei 

 

12:30 p.m. – 1:30 p.m. • Affinity Lunch

Tables labeled with Affinity Group names for additional networking

Location: Hyatt Regency Atlanta, Regency Ballroom VI & VII

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1:45 p.m. – 2:45 p.m. • Concurrent Session I

Disruption in Corporate Landscapes: M&A, Divestitures, and University Relationships

In today’s agile environment, companies are merging, reorganizing, downsizing, and changing focus. When there is major disruption in our corporate partners, how can Universities position themselves to maintain and adjust to changing demands, new rules, and different leadership directions? What are the transitioning companies seeking from university partners during these changes? How can we continue to collaborate when disruption/change occurs or the bottom falls out? Representatives from GE, Dow Chemical and Corteva will speak to their recent restructuring and provide insights and suggestions to manage these changes from a university perspective.

Moderator: Roger VanHoy, Director, Life Sciences, Office of Corporate Relations, University of Illinois at Urbana-Champaign

Speakers: Tony Denhart, University Relations Leader, GE; TBD from Dow Chemical; Lakshmi Sastry Dent, External Technology Leader, R&D, Corteva Agriscience, the Ag Division of DowDuPont

Location: International Ballroom South, International Tower 

1:45 p.m. – 2:45 p.m. • Concurrent Session II

Corporate Tiering Strategy: How and Why?

This session will cover the use of tiering methods to distinguish among companies based on their level of engagement and future potential. Tiering can help identify a school’s top companies and best new prospects and can be useful for allocating scarce resources for outreach and stewardship. A tiering framework can help corporate relations offices be more strategic vs. reactive. In this session, you will hear from three different schools about how and why they do corporate tiering and have the opportunity to engage in Q&A.

Moderator: Todd Cleland, Director, Corporate Relations, University of Washington Speakers: Jim Desrochers, Associate Director, Industry Relations, Michigan Technological University; Brad Fravel, Director of Business Development, LINK – The Center for Advancing Industry Partnerships, Virginia Tech

Location: International Ballroom North, International Tower 

1:45 p.m. – 2:45 p.m. • Concurrent Session III

Meeting Workforce Demands: AT&T and Georgia Tech

This session will cover everything from concept to hurdles to the implementation of how the Georgia Institute of Technology and AT&T created an online Master’s degree in Computer Science and how they made the degree available and affordable. The session will include real data points to underscore the overall impact of the program and the panelists will explain how they thought outside the box on this opportunity, took a risk to stand up the program and how the risk paid off in a major way.

Moderator: Beth Bryant, Director, Corporate Relations, Georgia Institute of Technology

Speakers: Jason Oliver, Vice President, Human Resources, AT&T; David White, Assistant Dean for Academic Programs, Georgia Institute of Technology; David Joyner, Associate Director for Student Experience, Georgia Institute of Technology

Location: Embassy AB, International Tower

1:45 p.m. – 2:45 p.m. • Concurrent Session IV

Use your WITs (Wisconsin, Illinois, and Texas) to get ahead: Central Office NACRO Members Collaborate to develop an Industry Day on Campus Event ToolKit!

Has your university considered launching an Industry Day on Campus Event? If so, we have just the ToolKit for you! Learn from three central offices of NACRO universities that have come together to develop a ToolKit that will jump-start your efforts to launch a successful industry day! In our ToolKit we will share our approaches on building a steering committee from across campus, developing and executing a marketing strategy, invitation list, event agenda, budget, and feedback surveys. We will also talk about the partnership and support we found from our network at NACRO that allowed us to share similarities and differences, learn from each other and continue to make improvements for future events.

Moderator: Leslie McCormac Crawford, Assistant Director of Corporate Relations, University of Texas at Dallas

Speakers: Katheryne Rehberg, Associate Director, Office of Corporate Relations, University of Illinois at Urbana-Champaign; Melissa Simon, University Business Liaison, Office of Corporate Relations, University of Wisconsin-Madison

Location: Embassy CD, International Tower

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2:45 pm - 3:00 p.m. • Networking Break

Location: Hyatt Regency Atlanta, Regency Ballroom Atrium

3:00 p.m. – 3:45 p.m. • Industry Panel Discussion: Strategic Corporate Partnerships in in Atlanta – Key Learnings in Holistic Relationships

This panel will focus on collaborations and strategic partnerships between several key Georgia-based Fortune 500 industry leaders and the University of Georgia. The holistic corporate relations approach will be discussed as well as perspective from the industry representatives on topics such as multi-million dollar funding, corporate matching campaigns, corporate chapter structures established within alumni, need-based scholarships and more.

Moderator: Kelly Kerner, Vice President for Development and Alumni Relations, University of Georgia

Speakers: Katelyn Jackson, Director, Community Partnerships, The Coca-Cola Company; Hayley Johnson, College Recruiter, Georgia-Pacific; Lauren Barrs, Assitant DIrector, Campus Recruiting, EY; 

Location: Hyatt Regency Atlanta, Regency Ballroom VI & VII

3:45 p.m. – 4:00 p.m. • Networking Break

Location: Hyatt Regency Atlanta, Regency Ballroom Atrium

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4:00 p.m. – 5:00 p.m. • Concurrent Session I

External Reports: Communicating Impact to your Industry Partners

This session will focus on and provide examples of how reporting tools can be used to foster relationship activities with companies. From monthly dashboards to annual reports, this panel session will offer insights on current best practices and facilitate discussion to effectively communicate outcomes of your relationships with companies. External reporting not only highlights the level of dedication to a company, but it can also shed light on growth areas within the relationship.

Moderator: Megan Puzey, Associate Director, Office of Corporate Relations, University of Illinois at Urbana-Champaign

Speakers: Barry Feuerborn, Associate Vice President, Office of Corporate Relations, University of Oklahoma; Wendy Elder, Director of Corporate and External Relations, University of Texas, Austin; Katie Buehner, Assistant Director, Industry Relations, Michigan Tech University

Location: International Ballroom South, International Tower

4:00 p.m. – 5:00 p.m. • Concurrent Session II

University-Corporate Relationship Case Study: Northrop Grumman & Florida Institute of Technology

This session will focus on the relationship between Northrop Grumman and the Florida Institute of Technology and how these two organizations have worked together to create a successful university-corporate relationship.

Moderator: David Liaw, Corporate University Relationship Manager, Northrop Grumman

Speakers: Gretchen Sauerman, Associate Vice President, Corporate Sponsored Programs, Florida Institute of Technology; Sophia Kim, Senior Manager, University Relations & STEM Initiatives Project & Strategy; Rob Salonen, Director, Global Business Development, Florida Institute of Technology; Jeff Reed, Director, Engineering, Northrop Grumman Aerospace Systems 

Location: International Ballroom North, International Tower

4:00 p.m. – 5:00 p.m. • Concurrent Session III

Value of Corporate Officers Working with Research Development Units: Four Case Studies

In this panel presentation, appropriate for all audiences, we will describe several successful case studies at different types of academic institutions. The success stories emphasize the importance of building strong connections and partnerships between university corporate offices with university representatives from the research office, alumni relations, advancement, career services, faculty development, sponsored research, technology transfer & commercialization, and government relations. As corporations lean more toward partnerships, universities must be prepared to provide simple and comprehensive services. Attendees will receive crucial

information about how and when to engage university colleagues through the initiation, stewarding and engagement of corporate partners.

Moderator: Kerry Morris, Senior Grants Proposal Specialist, Sponsored Programs and Research Administration, Valdosta State University;

Speakers: Brent Burns, Director, Federal and Industry Relations, Michigan Tech University;  Rachel Dresbeck, Director, Research Development and Communication Services, Oregon Health & Science University; Eileen Murphy, Senior Director, Rutgers University Foundation

Location: Embassy AB, International Tower

4:00 p.m. – 5:00 p.m. • Concurrent Session IV

Models of Success for Transformational Corporate Partnerships

Companies want to easily engage with multiple areas on campus without getting trapped in University silos. This session will summarize the process the University of Minnesota has developed to bring together colleges from across campus, (Development, VP Research Office, Learfield Sports, Athletics, Office of Equity and Diversity, etc.) to develop multi-unit corporate proposals. This process has led to two $25M+ corporate investments and two $10M+ corporate investments since the process was launched in 2015. 

Speakers: Steve Corkery, Associate Vice President, Corporate and Foundation Relations, University of Minnesota 

Location: Embassy CD, International Tower

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6:00 p.m. – 8:00 p.m. • Evening Reception

Location: Chick-fil-A College Football Hall of Fame, Playing Field

Relax, have fun, be casual - wear your school colors or the colors of your favorite team!

After the reception, join fellow NACRO members for more socializing at one of the recommended restaurants found on the NACRO Conference App. 

Download the App for up to date information!