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Program Agenda: Thursday, Aug 10

 ▪ 2017 NACRO CONFERENCE, THURSDAY, AUGUST 10 ▪

 

7:00 a.m. – 4:00 p.m. ▪ Registration

Location: Bell Harbor International Conference Center, Main Floor

 

7:00 a.m. – 8:00 a.m. ▪ Breakfast

Location: Bell Harbor International Conference Center

 

8:00 a.m. – 8:15 a.m. ▪ Opening Remarks

Location: Bell Harbor International Conference Center

NACRO Co-Presidents: Roger VanHoy, Director, Office of Corporate Relations for University of Illinois at Urbana-Champaign and Todd Cleland, Director, Industry Relations for University of Washington

Conference Planning Committee Co-Chairs: Tamara LaFrance, Senior Director, Corporate Relations for University of Washington and Alex Pietsch, Associate Vice President, Corporate Relations for Washington State University

 

8:15 a.m. – 8:20 a.m. ▪ University Welcome

Location: Bell Harbor International Conference Center

Speakers: Mary E. Lidstrom, Vice Provost for Research, University of Washington and Chris Keane, Vice Provost for Research for Washington State University

 

▪ OPENING KEYNOTE ADDRESS ▪

 

8:20 a.m. – 9:00 a.m. ▪ Opening Keynote Address ▪

Location: Bell Harbor International Conference Center

Speaker: TBD

 

▪ CONCURRENT SESSIONS ▪

 

9:10 a.m. – 9:55 a.m. ▪ Concurrent Session: Business School for Corporate Relations Officers

Location: TBD

Description: If you want to improve your corporate relations program, consider going to business school! NACRO presenters will describe three “tools” they have adapted from the Harvard Business Review to improve their respective programs. Topics will include: (1) improving your value proposition by using resources created for start-ups; (2) improving your ability to match university offerings with corporate needs by using the “House of Quality;” and (3) better communicating the value of the corporate relations office by using the “Balanced Scorecard” to monitor organization performance against strategic goals. You will receive all of the information you need to return to campus and apply what you’ve learned.

Speakers: Emily Abbott, Director of Corporate & Strategic Partnerships for University of California Riverside; Terry Grant, Director of Industry Relations for University of Washington; and Joseph Fiskel, Senior Program Manager for The Ohio State University

 

9:10 a.m. – 9:55 a.m. ▪ Concurrent Session: Industry perspective: Philips on research-based collaborations

Location: TBD

Description: Philips Executive Matthew Rielly will discuss elements of the partnership with the University of Washington, including how the joint steering committee selects and evaluates projects, how a master agreement streamlines contracting, and how both Philips and UW benefit from the partnership which has involved dozens of projects in the past ten years.

Speakers: Matthew Rielly, Director of Clinical Research for Philips Healthcare and Rad Roberts, Director of Health Sciences Industry Relations for University of Washington

Moderator: Rad Roberts, Director of Health Sciences Industry Relations for University of Washington

 

9:10 a.m. – 9:55 a.m. ▪ Concurrent Session: Holistic Corporate Partnerships

Location: TBD

Description: By now we are all aware of the importance of having multi-dimensional relationships between universities and industry. These relationships can be through recruiting, philanthropic support, research, tech transfer, and more. In this session, representatives from Northrup Grumman and Delta Airlines will talk about collaborating with universities across many different units and how those relationships are mutually beneficial to both parties. 

Speakers: Representatives from Delta and Northrup Grumman, TBD.

Moderator: Jim Desrochers, Associate Director of Industry Relations for Michigan Technological University

 

9:10 a.m. – 9:55 a.m. ▪ Concurrent Session: Innovative Collaborations in Clean Technology

Location: TBD

Description: As climate change and sustainable development continue to be a global concern, clean technology innovation becomes increasingly important. Such technologies include new sustainable energy sources, such as wind and wave power, or improved conventional energy production processes, such as clean coal technology. In this session, Washington State University talks about its industry partnerships around clean tech and how they are working together to develop new solutions to address the threats of energy supply, climate change, pollution, and resource depletion.

Speakers: To be confirmed soon

Moderator:  Mike Wolcutt, Ph.D., Regents Professor, Civil and Environmental Engineering, Louisiana-Pacific Distinguished Professor of Wood Materials and Engineering, Director, Institute for Sustainable Design, Washington State University 

 

 

▪ CONCURRENT SESSIONS ▪

 

10:05 a.m. – 10:50 a.m. ▪ Concurrent Session: Come Together: Keys to Cross-Campus Collaboration

Location: TBD

Description: Engineering the ecosystem of campus partners is essential to a highly effective corporate relationship. But how do you effectively balance the unique needs of each organization while meaningfully moving the needle forward for your top partners? More importantly, how can you show a unified front with your faculty, deans, and campus leadership to support the goals of the partners while keeping students at the heart of it all? This session will take an in-depth look at examples of corporate partnerships that have greatly benefitted from strong cross-campus partnerships between business and engineering, examine the keys to success, and how they have grown to be among the most successful corporate partnerships across the CU Boulder campus.

Speakers: Kathryn Marshall, Executive Director of Corporate and External Relations, Leeds School of Business and Melinda Seevers, Assistant Dean of Development and External Relations, UC Davis

 

10:05 a.m. – 10:50 a.m. ▪ Concurrent Session: Diversity & Inclusion

Location: TBD

Description: This session will identify ways university development teams can utilize diversity initiatives to foster corporate relationships. The panel will discuss authentic and intentional conversations to promote on campus diversity efforts. Examples will include types of programs companies are seeking, how a university can champion those efforts with corporate prospects, and how to create meaningful dialogue with companies to enhance diversity and inclusion efforts on campus.

Speakers: Kimberley Thompson, Global Diversity and Inclusion, Starbucks Corporation and Bernard Coleman III, Global Head of Diversity and Inclusion, Uber

Moderator: Lynell Cadrey, Vice Provost, Office of Equity and Inclusion at Emory University

 

10:05 a.m. – 10:50 a.m. ▪ Concurrent Session: Benchmarking Academic Corporate Engagement Programs: Interactive Workgroup on Financial and Non-Financial Metrics

Location: TBD

Description: Join us for an interactive session focused on defining key financial and non-financial metrics for academic corporate engagement programs. We will begin the session by sharing a report from a pilot benchmarking survey that was conducted by NACRO in February 2017. Following the short presentation, the participants will form small workgroups for a guided discussion. The goal for the workgroups will be to share feedback regarding relevant corporate engagement metrics to help inform development of an annual benchmarking survey of academic corporate programs. Through this session the participants will have an opportunity to learn about best practices from their peers. At the same time, insights from a diverse group of practitioners will be critical for the development of a useful tool for our industry.

Speakers: Charles Hasemann, Assistant Vice President for Innovation & Economic Development for Michigan State University and Dorota Amin, Interim Director of Corporate Relations for The George Washington University

 

10:05 a.m. – 10:50 a.m. ▪ Concurrent Session: Working Towards a Common Goal: Engaging Your Technology Transfer Office

Location: TBD

Description: Corporate Relations Offices are working increasingly closer with the technology transfer offices (TTOs) at their institutions as their two missions converge. This panel will strive to give a broad overview of the Technology Transfer profession, as only by truly understanding each other can the TTO and CRO learn to avoid any potential sources of friction and best leverage each other’s strengths to ensure our institutions achieve the maximum possible impact with our external collaborators to become one of their preferred partners of choice.

Speakers: Brad Fravel, Executive Director of Corporate Relations at Indiana University; Steve Susalka, Chief Executive Officer for the Association of University Technology Managers (AUTM); James Zanewicz, Chief Business Officer for Tulane University and TBD 

 

10:50 a.m. – 11:10 a.m. ▪ Networking Break

 

▪ PLENARY SESSION ▪

 

11:10 a.m. – 12:00 p.m. ▪ Plenary Session Featuring Alaska Airlines and The Boeing Company ▪

Location: TBD

Speakers: Bill Ayer, former Chairman, President, and CEO of Alaska Airlines and Alaska Air Group and Scott Carson, former Executive Vice President of The Boeing Company and President and CEO of Boeing Commercial Airplanes at The Boeing Company

Moderator: Connie Kravas, Vice President of Advancement for University of Washington

 

▪ NACRO STRATEGIC PLAN PRESENTATION ▪

 

12:15 p.m. – 1:30 p.m. ▪ Lunch and NACRO Strategic Plan Presentation

Location: TBD

Speakers: NACRO Co-Presidents: Roger VanHoy, Director, Office of Corporate Relations for University of Illinois at Urbana-Champaign and Todd Cleland, Director, University Relations for University of Washington

 

▪ CONCURRENT SESSIONS ▪

 

1:35 p.m. – 2:20 p.m. ▪ Concurrent Session: Creating Innovation Districts

Location: TBD

Description: Macquarie University in Sydney Australia is located adjacent to a business park which houses more than 180 multi-national corporations. Leveraging the university’s relationships with these corporations has resulted in the re-modeling of the Business Park into an Innovation District. Launched in August 2016, six founding corporate partners are jointly leading the initiative with the university. Incubation spaces have been established on the university campus and will also be developed on the premises of a number of the corporations in the park, creating an innovation eco-system.

Speakers: Margaret Hudson, Director Corporate Engagement for Macquarie University

 

1:35 p.m. – 2:20 p.m. ▪ Concurrent Session: International Partnerships, Best Practices for a Successful Alliance

Location: TBD

A panel discussion will take a look how to develop international partnerships.  We have three different perspectives on growing university/industry international partnerships.

  • Sara Broadbent, Director of Corporate Responsibility, Philanthropy and EHS at AVAYA, a global leader in delivering communications experiences, will discuss how Avaya builds relationships with universities across the globe.
  • Brian Wall, Oregon State University Assistant Vice President for Research, Commercialization and Industry Partnering, will share how Oregon State advanced a relationship with Thailand Petroleum Company (PTT).  The is one of OSU’s most strategic and rewarding partnerships.
  • A final multinational company will discuss their approach to building university partnerships.

Speakers: Sara Broadbent, Director of Corporate Responsibility, Philanthropy and EHS at AVAYA; Brian Wall, Oregon State University Assistant Vice President for Research, Commercialization and Industry Partnering; Executive, TBD

Moderator: Julie Brandis, Executive Director of Strategic Partnerships for Oregon State University College of Engineering

 

1:35 p.m. – 2:20 p.m. ▪ Concurrent Session: Best Practices: Up Close and Personal

Location: TBD

Description: The Best Practices subcommittee co-chairs will present on improvements made to the processes of submitting and finding best practices and on new methods for recording and presenting best practices. They even hope to record some new best practices on the spot – during the session itself! Ultimately, these changes are making it easier than ever to share best practices, creating more opportunities for members to highlight their successes (and failures), and raising industry standards for university-corporate relations nationally.

Speakers: Brendan McGinty, Director of Industry and Government Relations for University of Illinois at Urbana-Champaign and Eric Swenson, Director of External Relations for MacMurray College

 

1:35 p.m. – 2:20 p.m. ▪ Concurrent Session: Pfizer: Through the Corporate Lens

Location: TBD

Description: Jackie Waldrop, Grant Director from Pfizer, Inc., will discuss the types of projects Pfizer funds, how projects are evaluated, and what makes a successful application. As a case study, a collaborative project with the Mayo Clinic, a nonprofit health care and research institution, will be analyzed. 

Speakers: Jackie Waldrop, Grant Director for Pfizer, Inc. Independent Grants for Learning and Change and Martha McClees, Corporate and Foundation Relations Officer for Mayo Clinic

 

▪ CONCURRENT SESSIONS ▪

 

2:30 p.m. – 3:15 p.m. ▪ Concurrent Session: The Corporate Relations Tinder Profile: How to Make Sure You Get the Right Swipe

Location: TBD

Description: Ever wondered how to play up your strengths and find the right corporate partner for your institution? Tired of weeding through bad matches? Could it be you and not them? We will help you get the ‘right swipe’ by learning how to feature your university’s best assets, recognizing the right companies to approach, and making a strong connection with corporate donors that fit your profile. Our own "experts", including United Health Care and HP Enterprise, will weigh in on the metrics they use to evaluate their perfect university partner matches, including: diversity, degree programs, research, geographic proximity, hiring/acceptance rates/retention, and third-party partnerships. Discussion will include things like: How could a university overcome a geographic challenge? Is it helpful if a third-party partner that the company supports is engaged with the university? What can you do if you are not a designated Top Tier Research Institution? 

Speakers: Magda Herrera, Associate Director of Corporate Relations for The University of Houston and Robin Shah, Assistant Director of Corporate Relations for the University of Houston

 

2:30 p.m. – 3:15 p.m. ▪ Concurrent Session: The Business of Data Analytics

Location: TBD

Description: As data science is increasingly adopted by all companies in all industries, the demand for data scientists continually increases and industry is looking to universities to fill the talent gap.  Data Science and Analytics continue to be one of the cornerstones for innovation as industry explore its revolutionary potential to transform business processes, generate new business models, boost operations’ efficiency and catalyze innovation. In this session industry representatives will talk about data analytics at their companies and how they are partnering with universities. 

Speakers:Tableau, TBD; Nordstrom, Chris Smith; Google, TBD; Microsoft, Jeff Melton

Moderator:  Dr. Dave Brown, Program Director, Data Analytics and Associate Professor, Crop & Soil Sciences, Washington State University

 

2:30 p.m. – 3:15 p.m. ▪ Concurrent Session: How to Bring Your Faculty Along

Location : TBD

Description: This session will provide examples and discussion on best practices in working with and training faculty across your organization for successful corporate partnerships. Corporate relations officers rely on faculty expertise and faculty time. Sponsored research is a key component of a strategic corporate relationship and it’s often the responsibility of the corporate relations officer to help faculty best understand how to work with companies. 

Speakers: Dr. Daniel Schwartz, Boeing-Sutter Professor of Chemical Engineering and Director, Clean Energy Institute for the University of Washington; Julie Smith, Director of Development & Strategic Partnerships for the Rollins School of Public Health; and Jamie Shattuck, Manager, Office of Corporate Relations for UC Davis

Moderator: Rachelle Rozsonits, Assistant Director, Innovation Partnerships & Programs, Office of Commercialization for Washington State University

 

2:30 p.m. – 3:15 p.m. ▪ Concurrent Session: Economic Impact of Universities

Location: TBD

Description: Universities have always been important economic drivers of their regions, states and ever increasingly, the world. They, along with industry and economic development organizations, are at the core of economic growth. In this session, Chris Mefford, a leading economic development consultant, will discuss how universities can contribute to economies and collaborate with industry to meet the needs of their communities. 

Speakers: Chris Mefford, President and CEO of Community Attributes Inc.

 

3:15 p.m. – 3:45 p.m. ▪ Networking Break

 

▪ AFFINITY GROUP DISCUSSIONS ▪

 

3:45 p.m. – 4:45 p.m. ▪ Find Your People: Affinity Group Discussions (Corporate Relations Structure) 

In these sessions, NACRO members have the opportunity to participate in an Affinity Group discussion. The groups are designed around the primary constituencies we serve in our Corporate Relations roles. During these concurrent sessions, members will share interests, common goals, and current challenges. Affinity sessions are designed to be conversational with a moderator and discussion leaders. In an effort to prepare the moderators, we urge participants to submit a question or challenge ahead of time.

To submit a question or if you notice that we are missing an affinity group, please contact Derrick Harris and Aimee Ahmed at affinity@nacroonline.org.

Affinity Group: Business Location: TBD

Moderators: TBD

 

Affinity Group: Central Office – East of the Mississippi Location: TBD

Moderators: TBD

 

Affinity Group: Central Office – West of the Mississippi Location: TBD

Moderators: TBD

 

Affinity Group: Engineering Location: TBD

Moderators: TBD

 

Affinity Group: Medical/Health Sciences Location: TBD

Moderators: TBD

 

Affinity Group: Research/Economic Development Location: TBD

Moderators: TBD

 

Affinity Group: Ag/Life Sciences Location: TBD

Moderators: TBD

 

▪ NACRO CONFERENCE EVENING RECEPTION ▪

 

5:15 p.m. – 7:00 p.m. ▪ Evening Reception

Location: Bell Harbor International Conference Center

Please join us for hors d’oeuvres, wine, great company, and views of the Olympic Mountains, Mount Rainier, Puget Sound’s Elliott Bay, and the Seattle skyline. The reception is included in conference registration. 

 

After the reception, join fellow NACRO members for more socializing at one of the recommended restaurants found on the NACRO Conference App.