▪ 2018 NACRO CONFERENCE, TUESDAY, JULY 24 ▪
Tuesday, July 24 Location: Goizueta Business School, Emory University
- 7:30 a.m. – 12:00 p.m. Registration for Mastery and Bootcamp only
- 7:30 a.m. – 8:30 a.m. Mastery Breakfast Available
- 8:30 a.m. – 4:00 p.m. Preconference Option: NACRO Mastery Series
Mastery Series 5: Leadership Location: W300, Goizueta Business School
Designed for Mastery level with at least 5 years of professional experience and two years "corporate relations" experience. This class will explore ways to develop and expand your influence and leadership skills through the use of case-studies. Participant-prepared case studies will focus the learning on real-life situations and allow participants to apply what they learn at their own institution. Different from a typical classroom-style session, the peer-to-peer format allows participants to share and learn from the experience and knowledge of other professionals in the industry. At the end of this full-day session, you will have a custom action plan that you have created with input from experienced professionals in the room. Examples of the topics that will be discussed include: understanding your leadership style, which aspects of your style are working for you which are working against you; ways to flex your style to interact with a varied set of constituents (your team, department leaders, faculty members, and university/industry leaders); ways to set up an environment for continuous development for yourself and your team. One example, effectively managing discussions in a large meeting requires that you are prepared to do some or all of the following: insert yourself to ensure meeting objectives are met, reframe the conversation if it's gotten off point; elevate the discussion to make a larger point; and effectively use silence or a lull in the conversation as an advantage vs. rush to fill the void. How you manage yourself in these situations will set you apart as an effective leader.
Mastery Series 10: Roadmapping Location: W330, Goizueta Business School
Designed for the expert relationship management professional, with 10 years of professional experience and at least 5 years of "corporate relations" experience. The goal of this course will be to provide dedicated, concentrated time and peer-mentoring to develop a concrete actionable plan on a specific complex project in your portfolio. Different from a typical classroom-style session, the peer-to-peer format allows participants to share and learn from the experience and knowledge of other professionals in the industry. At the end of the full day session you will have created a specific action plan that you can implement immediately upon your return. Guided strategic planning, project management, and relationship brokering principles, will be used in combination with the expertise of the peer-mentors in the room to help the participant derive their own tailored plan with tactics and timelines that integrate the interests of their stakeholders and the particulars of their institution. The scope of the cases that will be worked-over will likely have longer completion trajectories. The timeline, in particular, will be a powerful tool for helping you staying on track in the year(s) to come to accomplishing set goals. The cases can be external-facing or internal administrative projects. Some examples could include: roadmapping the implementation of your strategic plan; identifying and prioritizing the many steps towards executing a multi-faceted and complex partnership; implementing new systems that involve multiple internal stakeholders; developing a plan for your priority projects that will enable you to achieve your annual goals. The participants will benefit as much from working on the challenging projects of their peers as they will from sharing and tackling their own case-study. The principles acquired will be transferable to other projects and relevant throughout your professional university or industry relations career. In 2018, this course is designed for the professional with 10 or more years of experience, 5 of which in a corporate relations role.