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Mastery Agenda: August 9

To apply for the Mastery Series, or for additional details, please click here

 

 ▪ 2017 NACRO CONFERENCE, WEDNESDAY, AUGUST 9 ▪

 

7:30 a.m. – 8:00 a.m. ▪ Mastery Breakfast Available

Location: PACCAR Hall, 299, Deloitte Commons

 

8:00 a.m. – 3:00 p.m. ▪ Preconference Option: NACRO Mastery Series

Location: PACCAR Hall, Rooms 290, 293, and 295

The Mastery Series is designed for senior-level corporate relations officers who seek to build their peer network, increase their strategic skills, and bring new ideas back to their campuses. Each class is assigned an overarching theme, with content driven by the attendees. Attendees will submit a case study (a template will be provided) and will be guided through a series of interactive exercises by the facilitator. Participants should come prepared to share both their successes and their challenges, ask and answer questions, and present on their approaches to the group.

Outcomes of all Mastery Sessions: 

  • Network with peers who are in similar roles with similar expectations at their universities
  • Develop strategies for tackling the challenges facing the field of Corporate Relations and an understanding of current trends as gathered from the case studies provided by all participants
  • Learn how to better promote the strength of your office and your own expertise
  • Learn new value-add communications models and methods needed to promote your program

 

Additional Background Information: 

This workshop is being offered to NACRO members attending the annual NACRO Conference that meet a defined set of criteria. This workshop offering is in addition to the annual NACRO conference and is being held just prior to the start of the conference. The Master’s class will be offered on NACRO Professional Development Day, August 9th, 2017.  There is a $325 course fee.  Participants will be notified of their acceptance status within one week of application submission; once participation is confirmed please register online for both the conference and Mastery Session.

To ensure a cohort of peers, Mastery Series participants must meet a defined set of criteria. Please see the online registration form for details. Attendance is limited to 25 NACRO members per session. Mastery Class registration is separate from conference registration and must be approved in advance. If approved, the registration fee for Mastery Series is $325. Please apply here.

 

Network of Academic Corporate Relations Officers (NACRO) Master’s Class:  Session 1 

Aligning Corporate Relations Strategy with the Strengths of your Institution       

Course Overview

Defined for senior Corporate Relations Professionals, this class will allow participants to share success stories and challenges and come away with new tools to cultivate an understanding of how best to market your institution’s assets.   Discussion topics may include:  Where is your institution on the risk continuum?  How comfortable are your faculty working with industry?   Who are your best and brightest faculty?  What is your college or university known for?   What does your university need from corporate relations?   The class will help participants develop a stronger appreciation for their institutions strengths and how to build an office that will enable you to develop deep corporate relationships around those areas.  All participants prepare a personal Corporate Relations Case as part of the application.  This case will be shared as part of the course to guide both small and large group conversations through a facilitated, peer-to-peer learning model.  Space is limited to 25 participants.

 

Network of Academic Corporate Relations Officers (NACRO) Master’s Class:  Session 2

Managing Up, Down, and Sideways: Navigating Politics

Course Overview

Defined for experienced Corporate Relations Professionals, this class will allow participants to share success stories and challenges and come away with new tools to manage the myriads of people you need to make your job successful. In the complex world of university offices, schools, and colleges, corporate relations officers are required to build relationships far outside of their reporting structure. Managing sideways means influencing people who don’t report to you to help your cause, and it takes special thought. Managing up involves convincing those above to act, slow down, or sometimes provide new resources. This takes patience and an ability to strategically “plant” ideas. Corporate relations officers may find themselves in situations where various stakeholders disagree and/or are driven by unique metrics making these multiple conversations complicated to manage.  All participants prepare a personal Corporate Relations Case as part of the application. This case will be shared as part of the course to guide both small and large group conversations through a facilitated, peer-to-peer learning model. Space is limited to 25 participants.

 

Network of Academic Corporate Relations Officers (NACRO) Master’s Class: Session 3

Advancing Relationships with Significant Corporate Partners:  Advancing Strategic Partnerships

Course Overview  

Defined for experienced Corporate Relations Professionals, this class will allow participants to share success stories and challenges and come away with new tools for developing and managing strategic partnerships. Strategic partnerships are the lynchpin of good corporate relations and can take years to fully develop.  Moving a relationship from a one-time collaboration to a strategic partnership is an important skill for corporate relations officers. True partnerships are built upon a strong foundation involving faculty and staff across the university. Using a peer-to-peer learning model, our facilitator will help participants think about your problems and success in selecting, negotiating and, managing strategic partnerships and how to overcome hurdles and make the most of your best relationships.  All participants prepare a personal Corporate Relations Case as part of the application. This case will be shared as part of the course to guide both small and large group conversations through a facilitated, peer-to-peer learning model.  Space is limited to 25 participants.